About us

Green Future Project Group

We believe sustainability isn't a set of initiatives, but a business management model. That's why we bring together proprietary technology and strategic consulting in a single ecosystem.

Green Future Project Group

BE SUSTAINABLE®

From the ESG acronym to an operating model

Environmental, Social and Governance aren't just three dimensions to measure. They are the way a company chooses to evolve and create value over time.

In our BeSustainable® model, they become part of a single journey: Balance between business, resources and ecosystems; Development of people and the organisation; Guidance to turn sustainability into strategic choices, concrete actions and lasting value.

E Environmental

Balance

Generating economic value while respecting natural resources

A company is in balance when it grows by reducing waste, emissions and inefficiencies. We measure environmental and operational performance, identify areas for improvement and turn sustainability into a competitive advantage.

S Social

Development

Growing people and organisation alongside the business

Development isn't just about wellbeing, but the ability to attract skills, manage generational turnover, nurture talent and build an organisation capable of evolving over time.

G Governance

Guidance

Turning sustainability into a long-term strategy

Governance is what makes sustainability measurable and ongoing. We define goals, processes and control tools that let the organisation make better decisions and create value over time.

Cutting across all three pillars

Technology isn't a fourth pillar: it's the common denominator

Environmental, social and governance data flow into a single platform, eliminating duplication and manual work. The same information feeds analysis, monitoring, reporting and strategic decisions, ensuring consistency and traceability over time.

Discover the ESG Suite

Our story

The Group's growth

Since 2020 we have expanded our skills, services and technologies to meet increasingly complex needs. Today Green Future Project Group brings ESG software, strategic advisory and certified carbon projects together in a single ecosystem.

2020
THE ORIGIN

Green Future Project

Green Future Project was founded in 2020 with a clear mission: to help companies turn their commitment to environmental sustainability into concrete action. We focused on the climate dimension, developing a digital platform to support and communicate nature protection and regeneration projects. Later we added carbon footprint measurement for organisations.

2024
NEW NEEDS

From measurement to management: ESG Suite

Measuring the carbon footprint was only the beginning. To meet companies' new needs we developed the ESG Suite, a proprietary platform to monitor energy consumption, calculate the organisational carbon footprint, invest voluntarily in environmental projects and communicate their impact, collect ESG data for the sustainability report and analyse the supply chain. All in one platform.

2025
GROWTH AND NEW SKILLS

The birth of the Group

To offer an ever more complete approach we acquired several companies with complementary skills: Baker Tilly Hidra SB for strategic ESG and regulatory advisory, Karma Metrix for Digital Sustainability, HuPlay for digital learning. With these acquisitions Green Future Project became Green Future Project Group.

Now
PRESENT AND FUTURE

One ecosystem: Green Future Project Group

Today Green Future Project Group is an integrated ecosystem that combines proprietary technology, specialist consulting and the development of certified carbon projects. We have progressively expanded our expertise to support companies at every stage of their sustainability journey, guiding them through the transition to increasingly sustainable and regenerative business models.

Investors

Talking about us

Media and recognitions

Analysis, interviews and public appearances on the role of data in corporate sustainability.

B Corp certified since April 2022
Certified as RINA Digital Partner
Selected as TOP.ESG Consultants
Part of the Intesa Sanpaolo Innovation Center
Benefit Corporation by statute
ISO 9001:2015 certified

Videos and insights

Our point of view

Interviews, podcasts, webinars and in-depth content telling the story of sustainability through experiences, real-world cases and the contribution of our experts.

Thumbnail of the video The Founder's Journey with Pietro Pasolini
Interview with CEO and Founder Pietro Pasolini54:05

Featured

From photographer to founder of an international B Corp | Pietro Pasolini

Before founding Green Future Project, Pietro Pasolini dall'Onda spent years with a camera around his neck, travelling to over 120 countries and documenting communities, forests and places that were changing before his eyes.

All our videos on our YouTube channelInterviews, client stories, public appearances and ESG training snippets.Go to the channel

FAQ

Frequently asked questions

Who we are and how we work with companies.

Green Future Project (GFP) is an Italian Climate-Tech company and Società Benefit founded in 2020. It started by supporting companies on the environmental dimension of sustainability, with a proprietary platform to calculate the carbon footprint, measure energy consumption, invest in environmental projects and report ESG data for the sustainability report.

Over the years, and especially in 2025, it expanded its offering through a series of acquisitions: Baker Tilly Hidra SB, for strategic ESG and regulatory advisory; Karma Metrix, for Digital Sustainability; HuPlay, for digital learning. GFP is also dedicated to developing carbon projects, that is projects that generate carbon credits.

Today Green Future Project has become Green Future Project Group and integrates sustainability in its three dimensions, environmental, social and governance, through three pillars:

  • Software solutionsa single platform to manage sustainability, from data measurement to reporting.
  • Strategic advisoryacross all Environmental, Social and Governance areas, to guide companies, support their development and help them find their balance.
  • Climate projectsdevelopment of carbon projects and sale of certified carbon credits, with which companies can offset their residual emissions.
Green Future Project's mission is to support companies in the transition to more sustainable and regenerative business models, offering technology solutions, integrated ESG consulting and access to high-quality carbon projects.

Green Future Project Group stems from Green Future Project S.r.l. SB, the company founded in 2020. In 2025, through a series of acquisitions, it expanded its skills in advisory and training. Today the Group includes:

  1. Green Future Project S.r.l. SB, the parent company, which develops the ESG Suite, the proprietary platform to measure, manage and report sustainability data, and the climate projects.
  2. Baker Tilly Hidra SB, acquired by Green Future Project, which offers 360° strategic ESG and regulatory advisory.
  3. HuPlay, acquired by Green Future Project, which develops digital learning solutions.
  4. Karma Metrix, the brand dedicated to Digital Sustainability, acquired by Green Future Project.
Yes. Green Future Project has been a certified B Corp since April 2022 and is a Società Benefit: two distinct recognitions that together attest to the group's commitment to the environment, governance and social impact.
Green Future Project Group operates in Italy, with offices in Milan and Pordenone, and is also present in the United Kingdom (London), Switzerland (Cama) and Japan (Tokyo). Today the Group has around 50 people (2026 figure). Over the years it has worked in the United Arab Emirates and still has clients in the area. The Group is growing in Europe: its plan for 2027 is to strengthen its presence on the continent, particularly in the Nordic countries.

Green Future Project Group is not just an advisory firm: it brings together proprietary software, strategic advisory, training and the direct development of certified carbon projects in a single ecosystem. For companies, this means having one partner throughout the sustainability journey, from data measurement to concrete climate action.

  • Proprietary technology. We were born in 2020 as a climate tech and develop the ESG Suite in-house, the platform where environmental, social and governance data flow in once and feed analysis, reporting and decisions.
  • 360° advisory. The consultancy team supports companies across all ESG areas and regulations, with a method that helps each company find its balance, grow and set a strategic direction.
  • Training and skills. We also work on people and digital: sustainability becomes a skill shared across the company, not an isolated project.
  • Direct climate projects. We develop carbon projects and supply certified carbon credits, so companies can offset their residual emissions after working on reduction.
  • Certified commitment. We are a Società Benefit and a B Corp since 2022, with an international presence.

Let's talk

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Tell us about your company and your sustainability goals: one of our ESG experts will get back to you to identify the best starting point, with no commitment.

  • A 30-minute call with an expert, no commitment
  • We get back to you within 24 working hours
  • A first concrete direction for your ESG goals
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